Contact Us

Study Pinpoints Days & Times Women Feel Least Attractive (Can You Relate,Ladies?)

Flickr

A new study commissioned by media planning agency PHD has revealed the dates, times and occasions at which U.S. women feel “most vulnerable about their appearance.”

Marketers find this to be useful info because it will allow them to pinpoint the exact right moments to target female consumers.

According to the survey, 46 percent of women feel least attractive on Mondays, followed by Sunday with 39 percent of women’s votes.

Women feel the best on Thursdays, “as the workweek is winding down and they are emotionally preparing for weekend socializing.”

As for specific times of day, women feel that they look the worst between 5 a.m. and 7 a.m.; second worst is 1 a.m. – 5 a.m. Gals feel the most beautiful and confident between noon and 3 p.m.

The women polled reported feeling most unattractive while waking up (69 percent), when sick (67 percent), sweating (62 percent), stressed (61 percent), crying (60 percent), and the end of a long day (54 percent).

Psychologically, women feel ugliest when we’re depressed, angry, worrying, and lonely.

Here’s the marketing strategy PHD has devised:

Monday becomes the day to encourage the beauty product consumer to get going and feel beautiful again, so marketing messages should focus on feeling smart, instant beauty/fashion fixes, and getting things planned and done. Concentrate media during prime vulnerability moments, aligning with content involving tips and tricks, instant beauty rescues, dressing for the success, getting organized for the week and empowering stories.

See lots more on this study’s findings in Ad Week.

 

 

More from Lite Rock 96.9

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://literock969.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Lite Rock 96.9 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on Lite Rock 96.9 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!