The Atlantic City Alliance debuted their brand new TV commerical and $4 million ad campaign.

The campaign is centered around individuals’ experiences in Atlantic City. This is how they Do AC is the theme for the new commericals. The Alliance is also spending one million dollars on TV comercials just in the Philly area. The commercials will focus on just how close AC is to Philly.

As part of the new fall campaign, The Alliance is also kicking off Toll Free Tuesdays on the Atlantic City Expressway starting tomorrow. Tolls will be free in the eastbound lanes of the Egg Harbor and Pleasntville plazas starting at noon to midnight every Tuesday during the month of October. The Atlantic City Alliance will be picking up the $3.75 toll.

What do you think of the new DO AC TV campaign?