A large piece of the newly formed Atlantic City Alliance marketing organization's plan to promote the city will go on display this week on Boardwalk Hall.  That's right, not at Boardwalk Hall... but on it.

A 3-D sound and light production show, which will be shown on the front facade of Boardwalk Hall, uses 12 projectors mounted around Kennedy Plaza to show the famed Boardwalk Hall appearing to crumble and then re-emerge from the ashes in a swirl of high-tech lighting and effects.  The 8 1/2 minute show uses surround sound, theatrical lighting, and the very latest video mapping technology to bring Boardwalk Hall's historic facade to life.

The plan is to officially debut the light show after Atlantic City's Fourth of July fireworks Wednesday night at 10:20p.m., but test performances are taking place every night at 10p.m. leading up to Independence Day.  Following it's debut, the show will be seen twice an hour every night of the year.

The 3-D light show, which is estimated to have cost $3 million to create, is being hyped as a rival to the Dancing Waters attraction at the Bellagio in Las Vegas.

A Montreal, Canada based company, the Moment Factory, who have previously created light and sound shows for Madonna concert tours, Cirque shows, and Super Bowls half-time shows, are responsible for the creation.

Here is a video the Moment Factory produced to show the step-by-step process, from artist rendering to computer generation, for developing the light and sound extravaganza we will witness on the front of Boardwalk Hall this week.  Cool Stuff!