If you have been feeling a little unappreciated lately, Dad, here's some reassuring news for you. You aren't paranoid. You really are less appreciated than mom.
According to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, holiday shoppers say they plan to shell out an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from last year’s $718.98.