This was the second day trying to find an answer to this Impossible Trivia question.

Parents are paying 15% less for this children's item than a year ago.  What is it?

This morning, I gave a hint that... the item has sentimental value.

Kathy from EHT came up with the answer and wins dinner for two during Atlantic City Restaurant Week and movie tickets to Regal Cinemas in Mays Landing.

The answer was....a lost tooth for the Tooth Fairy!