Aunt Jemima Pancake Syrup Abolishing Racist Logo/Name
In the wake of George Floyd's death and the Black Lives Matter movement, a lot of changes have recently been made. (Thank god)
And the most recent change comes from Quaker Oats.
The Aunt Jemima brand of syrup and pancake mix is being taken off shelves and is going to be replaced with a new image/logo and a new name to "make progress towards racial equality."
The reason for this change is because the Aunt Jemima image is "based on racial stereotypes."
“We recognize Aunt Jemima’s origins are based on a racial stereotype," said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."
Riche Richardson, an associate professor at Cornell University weighed in on Quaker Oats announcement saying that all of these microaggressions -- like the Aunt Jemima symbol -- need to be abolished from our culture for real change to happen.
Aunt Jemima is “a retrograde image of Black womanhood on store shelves," said Richardson. “It’s an image that harkens back to the antebellum plantation ... Aunt Jemima is that kind of stereotype is premised on this idea of Black inferiority and otherness."
"It is urgent to expunge our public spaces of a lot of these symbols that for some people are triggering and represent terror and abuse," Richardson said.
We do not know what the pancake syrup will be called or what image will be put on the bottles next but Quaker Oats said they will let the public know once a decision has been made.
Quaker Oats has also since announced that they will donate at least $5 million over the next five years to, "create meaningful, ongoing support and engagement in the Black community."
I am glad that change continues to happen.
Celebrities who have been openly racist are getting fired, racist symbols are being abolished and police culture is being re-examined.
In the world that I see forming, racism, bigotry and hatred will not be tolerated. And that is how it is supposed to be.
Onward and upward.