Maybe it’s his sleeker new haircut, but pop sensation Justin Bieber seems to be expanding his fanbase.

In a funny new ad for Macy’s, the Biebs makes an assortment of middle-aged men squeal in delight as he makes his way to the department store’s Black Friday sale.

Check it out below, and see if you can resist the urge to exercise your vocal chords when you spot the chart topper.

[via BuzzFeed]