Play Lite Rock Impossible Trivia this week to win tickets to see the top ten from American Idol live at Boardwalk Hall on Friday, September 7th.

This morning's question: It's estimated that American men will spend over $90 million on this product this year.  What is it?

The answer? Missy from Little Egg Harbor guessed that the answer was... hair dye!

See past Impossible Trivia questions and answers