Impossible Trivia Answer-Only 10% Got a New One in 2011. What?

It took us two days to come up with the right answer to this Impossible Trivia question...

Only about 10% of us got a new one of these in 2011.  Many of us have had the same one for years.  What is it?

Marge from EHT knew it was ....a bank account!

Win tickets to see the Ringling Brothers Circus at Boardwalk Hall this week at 7:20 on the Lite Rock Morning Show.