DO AC Campaign is Getting It Done
Atlantic City’s $20 million advertising campaign seems to be working just fine and more importantly, it’s creating a quite a buzz, while it reshapes Atlantic City’s Casinos into a more upscale tourist destination. According to a new poll 39 percent of the people who have seen the multimedia blitz say they now want to visit Atlantic City and perception are changing for the better for the resort town.
More good news, the campaign was “liked” by an average of 75 percent of the people who saw the ads in the major markets of New York, Philadelphia and Baltimore.
I do notice a lot of Do AC stickers on cars as I drive around South Jersey. We have a sticker proudly displayed in The Lite Rock Studios.