The Atlantic City Alliance have created a new spring and summer tourism campaign aimed at bringing in summer tourists.

AC Alliance officials were in Philadelphia to announce the new campaign in an attempt to bring in more visitors to Atlantic City. The new campaign will tout Atlantic City as the "The Entertainment Capital of the Jersey Shore."

The new capmpaign will kick off on April 1st and will focus on entertainment, dining, the casinos, the beaches and the boardwalk.

Atlantic City is gearing up for concerts featuring headline acts, festivals, Thunder Over The Boardwalk and the Miss America Competition for 2015.